Guru Rao

Guru Rao

Job Title: Chief Analytics and Data Officer

Company: FBAlliance Insurance Company

FBAlliance (FBA) is a P&C insurance company, whose investors are Farm Bureau insurance organizations in the U.S. FBA’s strategic goal is to be an innovation laboratory for the investor states. As part of the company’s senior executive team, Guru plays a key role in driving insurance expansion into various states. His specific responsibilities include providing leadership and strategic direction to FBA’s new market and product research, innovation initiatives, enterprise data, data science, operational and predictive analytics, business intelligence, insurance product development and technology functions.

Guru has extensive experience providing strategic and operations leadership in analytics, data science, modeling and risk management. In recent years, he has: (1) established and managed large centers of excellence for analytics, research and product development, (2) built high-performance global teams operating in 100% cloud footprint, and (3) led initiatives to accelerate innovation through formalized process, employee engagement, and partnerships. I am also an angel investor in tech startups.

Speaking at the following:

3.00pm - 3.45pm
Discussion Group 2A: Data-Driven Product Innovation

Using data to identify winning products based on business needs, customer demands and behaviour. Delivering insights to improve and personalize products & pricing. Data as your guide to more highly segmented customer experience

4.45pm - 5.15pm
Keynote Presentation: Utilizing Data and Analytics for Customer Experience

It’s all about the customer – building a customer-centric data strategy to improve customer experience and retention Is a 360 degree view of the customer possible, and what methods can get us closest to it? Data and Analytics as the key to unlock personalized service and products for your customers